Roy’s entry into the world of retail was when he carried groceries to customer’s cars and stocked shelves in the family’s supermarket during elementary school summer vacations. After graduating from Baylor University with a major in Business Marketing and an minor in Computer Sciences and from Baylor Law School with a JD degree, Roy lived in England for four years where he created and ran a magazine publication company and observed developing global retail trends.
Returning to the family retail business in 1988, Roy was initially responsible, in turn, for the company’s legal affairs, its fuel business, its international division, and, eventually, all of the company’s retail operations both in the US and internationally. It was during the twenty years of providing retail services around the world that CMSI was created to provide the most professional contract site operations business in the industry. By combining his years of operations and management experience with retail, technology, and operations professionals, the CMSI team has become the industry leader in providing retail site operations.
Roy has been heavily involved in the fuel and convenience industry having served on the membership committee, convention committee, board of directors and the executive board of the National Association of Convenience Stores (NACS), the legislative committee of the Society of Independent Gasoline Marketers of America (SIGMA), and participating in The Coca-Cola Research Committee, The Consumer Goods Forum (formerly CIES), and the National Association of Real Estate Investment Trusts (NAREIT).
Roy has had the opportunity to address dozens of conferences on six continents as an expert in convenience retailing and the retail industry. Roy has also participated on, or moderated, many expert panels of industry leaders helping to identify new consumer and retail trends.
With a diverse management background as well as having owned a successful small business with her husband, Terresa saw the benefits of joining the Strasburger team in 1997. Starting at store level management she moved up in Operations to District Manager and Regional Training Director before being named Training Director. Teaching and training is her passion, whether in the lab developing new training programs, in our corporate stores or the many client sites the company has run from coast to coast.
Incorporating written, computer based and one-on-one site based training makes ours a totally comprehensive training experience. Working with a single site or conducting classroom training for as many as thirty managers in a new market, Terresa considers the experience a learning opportunity for all. “We take the best of what we learn from our clients in order to make us the company to come to when you need a management partner”.
Among the experienced professionals at Strasburger, BJ has uniquely broad experience behind the scenes. Over the last 15 years, she has worked in Marketing, Pricebook, Payroll Administration, Insurance Processing, Accounts Payable Administration, and Store Accounting. Her most recent duties include coordinating payroll, store accounting, payables, and insurance.
According to BJ, the c-store industry requires great people skills, interpersonal communication and a great team to work with. My favorite saying is “There is no I in Team”. She has lived around the Temple, Texas area for her entire life and calls the small town of Troy home with her husband and family. BJ is proud of the service that Strasburger provides, with everyone going out of our way to give the best service that your business needs.
Michael moved to the USA from Nigeria 19 years ago and brought with him decades of experience working with Mobil Oil Nigeria, including time spent as a Marketing Representative and later as the Merchandising Coordinator for all of Nigeria. Since moving to the USA, he has worked in management for major industry players such as Mobil USA, Racetrac, and Circle K.
He originally joined the Strasburger team in 2004, and returned in 2016. In his own words, he says: “I have worked a total of 7 years on and off for Strasburger and I am proud to say it’s the best Company I have worked for in my adult life.”
Alex joined Strasburger as a store shift employee and was soon promoted to Store Manager. Now, as an Operations Specialist, she is involved in new site transitions and management training in established stores. She enjoys traveling to all the different areas of the country where our sites are located and looks forward to all new acquisitions!
Gary has worked in operations with Strasburger for over 6 years and is currently overseeing site operations in California. As part of our operations team, his efforts are essential to bringing us into a site, develop the store and its staff, and growing a successful business in each store.
Gary particularly likes the family atmosphere among Strasburger employees and looks forward to the company’s continuing growth.
Wendy Lopez is a proud native Texan who attended Temple College and now resides near Brenham, Texas. Wendy has been a part of the Strasburger team since 2016, working in the store accounting / auditing department that reviews daily store paperwork as well as auditing invoices, merchandise adjustment, and fuel and non-fuel sales.
Roberta joined the Strasburger team as Accounting Auditor and reviews the accuracy of invoices, audits, daily paperwork. She works closely with Store Managers and District Managers to make sure that store paperwork is complete and correct when it is uploaded. Roberta says that she loves being a part of the Strasburger team, calling Strasburger “my second family!”
Honda joined Strasburger in 2003 as part of our Store Account Auditing team. Over the past 11 years, she has worked in store accounting, payables, as our payroll administrator, and now as the pricebook administrator. Like many Strasburger employees, Honda has learned several roles and enjoys cross training opportunities while learning our industry from every angle. She lives in the San Antonio area with her husband and children.
Ilene oversees permitting, licensure, and tax registration for Strasburger’s retail endeavors. She has a J.D. from Washburn Law School and an LL.M. in Taxation from McGeorge School of Law. As a USAF JAG, she quickly learned to appreciate bureaucracy as a rational but imperfect way to organize human activity. Since that time, “Work the Problem” has been a guiding principle. She lives in beautiful Austin, Texas, with her husband, her children and her dogs.
Annie came to Strasburger in 2017 with years of experience in restaurants and retail. As an accounting assistant, she assists in both payables and payroll. In her own words, “I couldn’t be happier about my decision to work at Strasburger. I enjoy the people I work with and I am looking forward to being part of this team for a long time!”
Wendy originally joined the Strasburger Team in 1980. Starting at store level, she moved up to the role of Merchandising Field Coordinator which led to her becoming a District Manager. In 1990 Wendy was promoted to the International Division where she worked in numerous countries overseeing the International project managers which also included a 5 year assignment in England developing the convenience store concept with a leading oil company.
When re-assigned back to the States, Wendy took over the role of VP of Operations. Her last position before becoming Director of Operations was Director of Marketing so she has a well-rounded background in the convenience store business.
After several successful years in retail unit management, Kevin found his true passion in technology. He attended Texas A&M University and Western Governors University and is Comptia, Oracle, CIW and Microsoft certified. As the leader of Strasburger’s technology team, Kevin handles all things tech; from the website, to the software our stores use, to the mobile technology that powers our dynamic workforce.